Searching for peace, quiet and tranquility this election season? Vote early. Only then will the robocalls, emails, door knocks, online ads and social media pitches stop. Well, most of them.
Here’s why: Early ballots are noted in voter files, which both parties use to micro-target advertising messages for websites, emails, set-top cable boxes and satellite dishes.
NGP VAN, the technology firm hired by the Democratic National Committee, pulls data almost daily, and early voters are automatically dropped out of canvassing and phone-bank lists. The data is also used in computing voter “scores” that dictate other messaging decisions, including targeted advertisements.
The Republican National Committee removes early voters from get-out-the-vote efforts. The National Republican Congressional Committee will also pull back on targeted advertisements for those who have voted early. Targeted Victory, the Republican technology firm, offers clients a self-service system to automatically exclude those who have voted. That “saves money that would otherwise be wasted on someone who has already cast a vote,” the company says.
Voting early won’t stop ads on broadcast television or fund-raising emails. While you can vote only once, you can donate, within limits, often.
NYC Wins When Everyone Can Vote!
Michael H. Drucker
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